Frequently asked questions
Ask the Digital Future assistant. It only answers about DFE: services, pricing, process, projects and contact.
Hi! I’m the Digital Future assistant. I only answer about DFE. Type your question or pick one:
What is Digital Future?
Digital Future (DFE) is a web and app development agency based in Bogotá, Colombia. We design, build and optimize custom websites, online stores and apps, with SEO, optimization for AI assistants and AI automation. We work with clients in Colombia, the United States and Spain. Learn more in About Us.
Where is Digital Future located?
Digital Future has its office in Bogotá, Colombia: Carrera 16 # 55-09, Onepot Coworking, Oficina 222, Bogotá, Colombia. We serve clients in Colombia, the United States and Spain remotely.
Who is on the Digital Future team?
The leadership team of Digital Future is made up of Nick Chapeta (CEO), Nicolas Hormaza (CTO) and Marco Serrano (COO). See more on the team page.
Does Digital Future work with clients outside Colombia?
Yes. From Bogotá we serve clients in Colombia, the United States and Spain remotely; for example, we built the Washington Arbitration Week website, in Washington, D.C., and the Bruselas Cocina store for Spain. Clients outside Colombia are quoted in US dollars according to the project’s scope.
What is Onepot and how is it related to Digital Future?
Onepot is a coworking space in Bogotá, Colombia, that boosts startups. Digital Future is a partner of Onepot, has its offices there and built its website. See it in Projects.
What is Green Ranger Studios and how is it related to Digital Future?
Green Ranger Studios is a company in development in which Digital Future is a partner and whose website it built. See it in Projects.
What services does Digital Future offer?
Digital Future offers custom web development, online stores, app development, SEO, GEO and AEO, AI automation, digital marketing, branding and UX/UI design, and commercial photography and video.
- Custom web development
- Online stores (e-commerce)
- App development
- SEO, GEO and AEO
- AI automation
- Digital marketing
- Branding and UX/UI design
- Commercial photography and video
See the details in Services.
Start Project →Do you build custom websites or use templates?
We build 100% custom websites: we code every site from scratch with Next.js and React, with no templates or visual page builders. Design and code are made for your business, with your own admin panel so you can edit your content.
Start Project →Do you build online stores (e-commerce)?
Yes, we build our own online stores, with catalog, cart and payments, and we also rebuild stores that are slow or convert poorly. We have built stores such as Cloud, Sánchez and Bruselas, with no third-party platform commission.
Start Project →Do you develop web and mobile apps?
Yes, we develop custom web applications and apps, including progressive web apps (PWA), with an admin panel for your team. The exact scope —platforms, features and timeline— is defined at the Start Project appointment.
Start Project →What is AI automation and how do you apply it?
AI automation uses assistants and automatic workflows to reply faster, qualify leads and follow up without growing your team. At Digital Future we connect it with WhatsApp, forms and CRM: assistants that answer frequently asked questions, automatic follow-up by stages and fewer manual tasks.
Start Project →Do you offer digital marketing?
Yes, we offer digital marketing connected to your website: content, social media, Meta Ads and Google Ads campaigns, and a monthly report. The plan is defined according to your goals; request it from Contact.
Start Project →Do you do branding and UX/UI design?
Yes, we do custom branding and UX/UI design, with no templates: visual identity, interfaces and design systems that support the brand and the website.
Start Project →Do you do photography and video for websites and campaigns?
Yes, we offer commercial photography and video shoots on request and subject to availability in each city. Write to us from Contact to ask about dates and scope.
Start Project →How much does a website cost?
A landing page starts from USD 1,900, a complete new website from USD 3,900 and a full website renewal —up to 8 pages— from USD 6,900. These are reference prices: the scope, deliverables and exact price are set in writing in your proposal. Clients in Colombia are quoted in Colombian pesos on the Spanish version of this site.
Start Project →How much does an online store cost?
Adding an online store to an existing website starts from USD 5,900 and rebuilding an existing store from USD 8,900. The final price depends on the number of products, integrations and payment methods, and is set in writing in your proposal.
Start Project →How much do SEO and AI optimization cost?
The performance plus SEO and GEO service starts from USD 1,450. It includes speed measurement, a technical SEO foundation, structured data and optimization so AI assistants understand and recommend your site. Nobody can guarantee rankings; we can measure and improve what depends on the website.
Start Project →What is the monthly care plan and how much does it cost?
The care plan is a monthly service that keeps your website secure, fast and up to date: it costs USD 190 per month and includes managed hosting, security updates, daily backups, continuous Core Web Vitals monitoring, one hour of changes each month and a report with numbers.
Start Project →How do I pay for a project with Digital Future?
You pay a deposit to begin and the balance in milestones until delivery, as defined in the written proposal. We accept payments in US dollars through PayPal and in Colombian pesos through Nequi or bank transfer.
Start Project →What is Start Project and how much does it cost?
Start Project is the way to begin a project with Digital Future: it costs USD 50 and that amount is deducted from the final price. It includes a locked-in rate, your AI preview with one revision, the in-depth preview call, discounts and express development. If you are not happy with the result, on your call we decide together whether you prefer a refund or a new preview. Build your project and see your estimate in Start Project.
Start Project →How does a project with Digital Future start?
A project starts at Start Project: you build your project in a form, see an instant estimate and choose how to continue: a free call with a date and time, an AI preview (USD 25) or Start Project (USD 50), which includes the preview with one revision and locks in your rate. After the call you receive a written proposal. See the full process in How we work.
Start Project →How long does a project take?
The timeline depends on the scope and is set in writing in the proposal you receive after the appointment; we do not promise it before knowing your project. With Start Project you get express development, with priority in the schedule.
Start Project →Can I edit my website myself?
Yes, every website is delivered with its own admin panel so you can edit text, images and products without depending on anyone or on third-party plugins.
Start Project →What happens if the proposal does not convince me?
If you are not happy with the result, on your call we decide together whether you prefer a refund or a new preview. And if you only ordered the preview (USD 25) and do not want to continue, we hand you its code so you can carry on with your project.
Start Project →Do you provide support after delivering the website?
Yes, with the monthly care plan we maintain your website: managed hosting, security updates, daily backups, performance monitoring and one hour of changes each month. See the details in pricing.
Start Project →What technology does Digital Future use to build websites?
We build with Next.js, React and TypeScript, and deliver our own admin panel based on Payload CMS. These are modern technologies that allow fast, secure websites optimized for search engines and AI assistants.
What do SEO, GEO and AEO mean?
SEO is optimizing a website to appear in search engines such as Google; GEO (Generative Engine Optimization) is getting AI assistants such as ChatGPT, Gemini or Perplexity to understand and mention your business; and AEO (Answer Engine Optimization) is structuring your content so it is the direct answer to a question. At Digital Future we work on all three.
How do you get a website to appear in ChatGPT, Gemini or Perplexity?
Nobody can guarantee that an AI assistant will recommend a business, but what depends on the website can be improved. That includes content that answers specific questions with verifiable facts, visible frequently asked questions, structured data markup (JSON-LD), allowing AI crawlers access, an llms.txt file, identical information across all your profiles and fast loading. It is what we apply on this very site.
How fast do Digital Future websites load?
We set measurable goals with Google PageSpeed: main content loading (LCP) in under 2 seconds, response to a click (INP) in under 200 milliseconds and visual stability (CLS) below 0.05. We deliver the website with the measurement in plain view.
Why does Digital Future not use WordPress or visual page builders?
Because we code every website from scratch with Next.js and React: it loads faster, depends on fewer third-party pieces —fewer plugins to update and watch— and is easier to optimize. We are not saying WordPress is bad: it is an engineering decision for the kind of projects we do.
What is IA DEV Beta?
IA DEV Beta is the Digital Future generator that turns your idea into a clickable prototype of your site. You order it from Start Project: you pay USD 25, describe your idea in a short form and get it within minutes; then you book a call to review it and, if you do not continue, we hand you its code. With Start Project (USD 50) you create it with one revision included. It applies to websites, landing pages, rebuilds, online stores and apps.
Start Project →What websites and projects has Digital Future built?
Digital Future has built websites such as Cloud, Sánchez, PipeBike, Tools The Game, Bruselas Colombia, Bruselas España, Xtrategy, Washington Arbitration Week, Nickser, Dentalveterinaria, Ransomed Bodies Training and The True Transformation. All of them are in Websites.
What is Tools & IA?
Tools & IA is the section where Digital Future publishes the free and paid tools it builds: a prospecting tool, cleaning utilities for Windows and iOS, resources for Shopify, simple AI agents and design packs. The first ones are in preparation. See them in Tools & IA.
How do I contact Digital Future?
You can contact Digital Future by email at develop@digitalfuture.com.co, from the Contact section or by beginning with Start Project. Our office is in Bogotá, Colombia: Carrera 16 # 55-09, Onepot Coworking, Oficina 222, Bogotá, Colombia.
