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6 reasons to create a website

6 reasons to create a website

Do you have a business idea that you want to carry out? Even if your idea of ​​entrepreneurship has nothing to do with programming, it could become your best ally to make you achieve the success you want so much. Creating a website is not just to be in trend or gain visibility, there are many cases where large businesses have decided to permanently migrate to the digital world, thanks to the benefits it represents. If you are still not clear about why you should create a website for your business, here are valuable reasons for you to start, once and for all, to bet on this practice.

1. Increase the recognition and positioning of a brand: if what you want is to make yourself known and demonstrate why users should choose your products, this is a very good idea. When you create a website, you open a range of opportunities for your potential customers because they can, online, look at what you sell, how you sell it and what differentiates you from others. Remember that there is no better place to sell than the internet.

2. It increases sales: thanks to the fact that virtual stores are available 24/7, sales never stop and your customers can always visit you. Communication with users improves and the shopping experience, in most cases, is always positive. When selling online you can offer a variety of payment methods, which is the number one attraction of why customers prefer to buy through a website.

3. Attract more customers: by creating a web page, not only those who live in the same city where it is located, nor those who have transportation facilities, will be able to visit the store. Regardless of where a potential customer is, they can access your services, look at the offers catalog and buy. When you expand your sales possibilities, you attract more customers.

4. Helps to retain current customers: all the web pages in the purchase form ask the customer to fill in their personal data so that the purchase becomes effective. Among these data they ask for the email, which, once it is stored in the database, serves to send information with special discounts to existing customers to maintain relationships and create loyalty.

5. Allows you to reach more markets: no matter how new or old your business idea is, if you decide to create a website, it will be able to compete with any other markets and reach the most distant places on the planet. When a business has a website, it does not need to invest in advertising, the digital world helps to sell the brand by itself.

6. Accelerates the growth of a brand: by increasing sales and increasing customers, the brand grows at a faster level than the vision and can go, in a short time, from a micro-business to a successful company.

Taken from: NextU

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Benefits of hiring a community manager

BENEFITS OF HIRING A COMMUNITY MANAGER

WHAT IS A COMMUNITY MANAGER?

It is a professional who is in charge of managing the online community of a brand or company creating and maintaining relationships with its clients, the Community Manager is available to all companies since its cost depends on the hours of dedication requested and cost that is not expense, but investment.

WHAT ARE THE FUNCTIONS OF THE COMMUNITY MANAGER?

1- Develop a Social Media Plan establishing the strategies to be carried out in each of the social networks with the choice of content to distribute.

2- Apply the Social Media Plan

3- Invigorate and interact with the community

4- Monitor the publications and traffic of the web page, elaboration of statistical reports and results. Analysis of the results for the application of corrective actions and optimization of the Social Media Plan strategies to meet the objectives and establish the best days and hours to publish content on each of the social networks.

BENEFITS OF HIRING A COMMUNITY MANAGER

1- Improve the brand image: it is essential to have an attractive, current and updated website linked to our social media profiles, which have to be optimized offering a more coherent image between the online and offline of the company, unifying headers , logos, images, publications, colors, etc. Your brand must communicate a unique image, that customers recognize your brand. Today, everyone searches for everything on the Internet, so our presence in the online world is essential

2- You will improve customer service: you have to interact quickly and empathize with the comments and interactions of users on social networks, customer service is key for the differentiation and growth of the brand or company.

3- Online reputation: directly related to customer service. We must constantly take care of our online and offline reputation since our offline reputation can be reflected in our online reputation, but it is key to take offline to online, since happy customers will be our best online presentation letter in the case of receiving critics.

The Community Manager will manage crises professionally, reacting quickly and effectively, monitoring and communicating with the community.

4- Value content distribution / Content Marketing: to nurture social networks a large volume of content is needed, but finding good content takes time. The Community Manager works on content curation, that is, on the collection of information and content of relevant value for the brand or company, organizing it and presenting it in different formats for the different social networks, to achieve greater community interaction.

In addition, the Community Manager will be up to date on current topics and trends related to content of value for your company.

5- Increase in web traffic: all the audience and community that we have achieved in social media should go to your website, our online presence will facilitate the arrival of new clients to our brand or company thanks to the content shared on social networks.

6- Analysis of results of social networks and web traffic: it is necessary to establish the correct kpi’s and subsequently perform an analysis of the metrics with the results reports based on the established objectives, being able to make decisions for the optimization of our strategy based on the results obtained.

Being a user of social networks does not mean that they know how to use social networks in a professional way, as a curious fact I will tell you that… having asked people in my environment about what is the social network that they think they would professionally manage better? The answer was unanimous … Facebook … well … I would dare to say that it is the most complicated social network to manage from a business point of view, in a future post I will reflect on it.

Taken from: MireiaRMartinez

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