Designing the CLOUD website was both a personal and creative journey. First of all I’m Nick Chapeta, CEO of Digital Future — and a genuine fan of CLOUD clothing — I envisioned the site from a customer’s perspective, imagining what I’d love to experience as a user.
After sketching the initial concept, I walked into the CLOUD store in Bogotá ask for an appointment and pitched the idea to Lucho, the founder. Together with him and their incredible team, we brought this vision to life — a site made with heart, culture, and proudly built in Bogotá, Colombia, for the world.
